"ROAS’s First Source of Truth" | Fuzzy attribution can lead to a misleading #ROAS. @EcommerceBoy, with help from Incremental, reminds us that the ultimate metri...

"ROAS’s First Source of Truth" | Fuzzy attribution can lead to a misleading #ROAS. @EcommerceBoy, with help from Incremental, reminds us that the ultimate metric for advertising performance is bottom-line profit. https://t.co/7odvurXf9p #ecommerce https://t.co/MGM7Wm4MY4