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Return on ad spend isn't the perfect measure of performance. "ROAS’s First Source of Truth." https://t.co/7odvurXf9p #ecommerce #ROAS https://t.co/UUogEJwWZ7

@practicalecomm

"ROAS’s First Source of Truth" | Fuzzy attribution can lead to a misleading #ROAS. @EcommerceBoy, with help from Incremental, reminds us that the ultimate metric for advertising performance is bottom-line profit. https://t.co/7odvurXf9p #ecommerce https://t.co/MGM7Wm4MY4

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