About Romanian 🇷🇴 Influencer Marketing industry in 2026:
The Ro market reaches €121 million in 2026, up 8% from €112 million in 2025 and €100 million in 2024. Growth is slowing but remains well above the pace of the wider Romanian economy.
Instagram takes 58% of influencer marketing budgets, TikTok 35%, YouTube 6%. All other platforms stay under 1%.
Our MOCAPP & HypeAuditor study identified 62,960 active influencer accounts on Instagram and 261,800 on TikTok. Nano and micro creators dominate both platforms: about 95% of Instagram influencer accounts have fewer than 50,000 followers.
Average Engagement Rates: Influencers avg. 1.71% engagement on Instagram, 3 times the brand-account average.
More stats and data - link in comments.
The Ro market reaches €121 million in 2026, up 8% from €112 million in 2025 and €100 million in 2024. Growth is slowing but remains well above the pace of the wider Romanian economy.
Instagram takes 58% of influencer marketing budgets, TikTok 35%, YouTube 6%. All other platforms stay under 1%.
Our MOCAPP & HypeAuditor study identified 62,960 active influencer accounts on Instagram and 261,800 on TikTok. Nano and micro creators dominate both platforms: about 95% of Instagram influencer accounts have fewer than 50,000 followers.
Average Engagement Rates: Influencers avg. 1.71% engagement on Instagram, 3 times the brand-account average.
More stats and data - link in comments.
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