📈 US active ETF issuance just had a historic year. Active ETF launches jumped +71% YoY to a record 997 in 2025 the 3rd straight annual increase. These new products now represent ~36% of the entire active ETF universe in the U.S. The biggest driver? Short-term, trading-focused ETFs. Launches surged +366% YoY to 345, with many targeting leveraged and inverse equity strategies. Meanwhile, only ~150 passive ETFs launched last year even as total passive ETFs hit a record ~3,500. Active ETF issuance is booming. ⚡️

📈 US active ETF issuance just had a historic year.

Active ETF launches jumped +71% YoY to a record 997 in 2025 the 3rd straight annual increase.

These new products now represent ~36% of the entire active ETF universe in the U.S.

The biggest driver? Short-term, trading-focused ETFs.
Launches surged +366% YoY to 345, with many targeting leveraged and inverse equity strategies.

Meanwhile, only ~150 passive ETFs launched last year even as total passive ETFs hit a record ~3,500.

Active ETF issuance is booming. ⚡️