A media investigation claims Polymarket paid social media creators to promote fake bets and fabricated winnings to attract users 📱
According to the report, more than 1,100 videos from 10 creators were reviewed, with around 70% showing simulated bets made on lookalike websites ⚠️
The investigation alleges creators showcased nearly $900K in fake wins, while the real outcomes of those bets would have resulted in losses 📉
The campaign reportedly used paid creators and “clipping” strategies to make the promotion appear like organic user interest.
Polymarket is also accused of targeting U.S. audiences despite restrictions preventing U.S. users from trading on the platform 👀
The company said it remains committed to transparency and announced it would review its promotional content 🔍
The controversy raises new questions around trust, advertising practices, and regulation in prediction markets.
Today's Pill - in emerging financial markets, credibility can become just as valuable as growth itself 🔄
According to the report, more than 1,100 videos from 10 creators were reviewed, with around 70% showing simulated bets made on lookalike websites ⚠️
The investigation alleges creators showcased nearly $900K in fake wins, while the real outcomes of those bets would have resulted in losses 📉
The campaign reportedly used paid creators and “clipping” strategies to make the promotion appear like organic user interest.
Polymarket is also accused of targeting U.S. audiences despite restrictions preventing U.S. users from trading on the platform 👀
The company said it remains committed to transparency and announced it would review its promotional content 🔍
The controversy raises new questions around trust, advertising practices, and regulation in prediction markets.
Today's Pill - in emerging financial markets, credibility can become just as valuable as growth itself 🔄