In 2026, to operate a business feels less like a marathon and more like a tactical retreat. Reading the StartCo newsletter, I learned there's a major pivot in the Romanian landscape: only 38% of entrepreneurs remain optimistic, while the rest are bracing for impact.
So... the trend shifted from #scaling to "surviving the state." With 51% of businesses reporting a cash runway of under 3 months, the focus has moved toward aggressive cost-cutting and pivoting rather than traditional hiring. It's the era of lean operations where "pivot" is the ✨new profit✨
---My take: staying liquid is the only hedge against an unpredictable fiscal environment, not just a strategy 😬
